Free tool
How often to post: a posting frequency planner
Rival IQ's 2026 benchmark found brand accounts posted a median of 3.69 times a week on Instagram and 1.98 videos a week on TikTok. Enter a weekly target to see it per month, or a monthly target to see it per week.
Try it
posts per month
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posts per week
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How it works
- 1
Enter how many posts a week you plan.
- 2
The planner converts it to posts a month, using 52 weeks over 12 months.
- 3
Or enter posts a month to get posts a week.
Platform facts
Instagram accounts in Rival IQ's 2026 benchmark posted a median of 3.69 times a week.
Source: Rival IQ (Quid), 2026 Social Media Industry Benchmark Report (checked 2026-10-30)
TikTok accounts in Rival IQ's 2026 benchmark posted a median of 1.98 videos a week.
Source: Rival IQ (Quid), 2026 Social Media Industry Benchmark Report (checked 2026-10-30)
FAQ
- How often should I post on Instagram?
- Brand accounts in Rival IQ's 2026 benchmark posted a median of 3.69 times a week. Use that as a starting point and adjust from your own results.
- How often should I post on TikTok?
- Accounts in Rival IQ's 2026 benchmark posted a median of 1.98 videos a week.
- What about LinkedIn, X and YouTube?
- We haven't found a named, dated study of posting frequency for those networks to cite, so this page gives no figure for them.
- Can I export the plan?
- Not from this page. The social media calendar turns a posts-per-week number into a CSV or .ics file.
Optional next step
Post to LinkedIn, X or YouTube from your AI agent
UniPost connects Claude, Cursor, Grok Bot or any MCP client to your LinkedIn profile, X and YouTube, so you can schedule posts from a chat. Your first 2 accounts are free.
Related tools
Social media calendar generator
social media calendar generator
Best time to post on Instagram
best time to post on instagram
Also see Schedule posts from Claude
Sources
- Rival IQ (Quid), 2026 Social Media Industry Benchmark Report (checked 2026-10-30)