UniPost vs Hootsuite
Hootsuite is an enterprise social suite with listening, ads, and an inbox, priced per user from $149 a month ($99 billed yearly). UniPost charges per account with unlimited users, and costs less for up to 539 accounts.
Choose UniPost if
- You want to pay for accounts, not seats, with your whole team included
- You want approvals without Hootsuite's Advanced plan, at $499 a user a month ($399 billed yearly)
- You want a scheduler run by your AI agent, not a full enterprise suite
Choose Hootsuite if
- You need social listening, ads management, and a shared inbox in one suite
- You need Facebook Pages, Instagram, Threads, Bluesky, YouTube, or Pinterest, which UniPost doesn't publish to yet
- You're an enterprise that needs its compliance and support
Hootsuite pricing billed monthly vs UniPost, from 1 to 100 accounts
Hootsuite charges per user: $149 a month for 10 accounts and $299 for unlimited, billed monthly, or $99 and $199 billed yearly. Those are for one user, so a team pays several times more. UniPost costs less for up to 539 accounts, with unlimited users.
| Accounts | 1 | 5 | 10 | 25 | 50 | 100 |
|---|---|---|---|---|---|---|
| UniPost | $0 | $9 | $24 | $39 | $54 | $79 |
| Hootsuite | $149 | $149 | $149 | $299 | $299 | $299 |
Monthly-billed list prices for one user on the cheapest plan that covers each account count, checked October 20, 2026. — means no published price. Cheaper price in orange.
Hootsuite MCP vs UniPost MCP
Hootsuite: official MCP servers for publishing, inbox, and listening; some are Enterprise only. Its help docs say X, LinkedIn, and YouTube data is left out of AI chats connected to them. Approval workflows start on Advanced, at $499 a user a month ($399 billed yearly), and Enterprise. UniPost: Every post an agent schedules stays pending until it's approved, in chat, by link, or in the dashboard.
Features side by side
| UniPost | Hootsuite | |
|---|---|---|
| Networks | LinkedIn profiles, X, and TikTok, with Facebook Pages and YouTube in beta. Instagram is coming soon. | Publishes to 9: Facebook Pages, Instagram, LinkedIn, Threads, X, TikTok, Bluesky, YouTube, and Pinterest. WhatsApp and Google Business Profile are inbox only. |
| Free accounts | 2 free accounts, no credit card. | No free plan; a 14-day free trial with no credit card. |
| AI agents (MCP) | Built for it. Claude, Claude Code, ChatGPT, Grok Bot, Codex, Cursor, or any MCP client, on every account including the free ones. | Yes: official MCP servers for publishing, inbox, and listening; some are Enterprise only. Its help docs say X, LinkedIn, and YouTube data is left out of AI chats connected to them. |
| API | The MCP server is the API, over OAuth or an API key. There's no separate REST API. | Yes: a REST API with approved developer access. Its publishing API doesn't support TikTok, YouTube, or Bluesky. |
| Approvals | Every post an agent schedules stays pending until it's approved, in chat, by link, or in the dashboard. | Approval workflows start on Advanced, at $499 a user a month ($399 billed yearly), and Enterprise. |
| Team members | Unlimited team members on every account. | Priced per user, $149 to $499 a user a month billed monthly ($99 to $399 billed yearly). |
| Analytics | Views, likes, comments, and shares per post on TikTok. LinkedIn profiles and X don't report them yet. | Yes; custom reports from Professional. |
| Open source | No. | No. |
Where Hootsuite is strong
- Publishes to Facebook Pages, Instagram, Threads, Bluesky, YouTube, and Pinterest, which UniPost doesn't yet.
- Social listening built in from its Standard plan.
- Ads management for Meta, LinkedIn, and X on every plan.
- Official MCP servers and a REST API.
Why teams pick UniPost
- Agents do the work and you stay in the loop: nothing an agent schedules goes live until it's approved.
- Pay per connected account. The first 2 are free, then $3, $1, and $0.50 each as you add more.
- No plans to compare and no feature gates. MCP, approvals, analytics, and unlimited teammates come with every account.
- A full composer, calendar, and analytics for the posts your team writes by hand.
Try UniPost free
Your first 2 connected accounts are free with no credit card. Connect Claude, Grok Bot, or any MCP agent and approve every post before it goes live.
Start freeSources
UniPost wrote this comparison about its own product. Hootsuite facts come from its public pages, checked October 20, 2026. Spot something out of date? Tell us.