UniPost

Free tool

LinkedIn post engagement rate calculator

LinkedIn shows impressions on your posts, so you can measure engagement against the people who saw a post as well as against your followers. Enter reactions, comments and reposts, then impressions or followers, and the calculator returns both rates.

Try it

Rate by followers

Enter values

Rate by views

Optional

No named LinkedIn median ships on this page. Compare with your own recent average.

How it works

  1. 1

    Add reactions, comments and reposts.

  2. 2

    Divide by impressions for the per-impression rate.

  3. 3

    Divide by followers for the by-followers rate.

  4. 4

    Compare both rates with your own recent posts, since no named LinkedIn benchmark ships here.

FAQ

What is a good LinkedIn engagement rate?
We haven't found a 2026 LinkedIn benchmark from a named report that we can link to, so this page doesn't show one. Your own average across recent posts is the better comparison.
Impressions or followers?
For a single post, impressions, because LinkedIn shows posts to people outside your network. Followers help when you compare accounts of different sizes.
Can I paste several posts at once?
No. Enter one post at a time. To compare several, note each rate and average them yourself.

Optional next step

Schedule it to your LinkedIn profile from Claude

Paste your post into Claude, Cursor, Grok Bot or any MCP client connected to UniPost, and ask it to schedule the post to your LinkedIn profile. Your first 2 accounts are free.

Related tools

Also see Schedule LinkedIn posts