Followers, reach, impressions or views?

Followers let you compare with Rival IQ's medians. Reach and impressions show how the people who saw a post reacted. YouTube and TikTok creators often use views.

What is a good engagement rate?

Rival IQ's 2026 medians for brand accounts, by followers: TikTok 2.01%, Instagram 0.30%, YouTube 0.21%, X 0.03%. Compare within one network, since the medians differ so much.

How do I calculate follower growth rate?

Subtract the starting count from the ending count, divide by the starting count and multiply by 100. Going from 2,000 to 2,300 followers is 15% growth.

Is there a benchmark for follower growth?

We haven't found a named, dated study to cite, so the page compares you only with your own history.

Free tool

Engagement rate and follower growth calculator

Engagement rate is interactions divided by an audience number, times 100. Rival IQ's 2026 benchmark divides by followers. Enter your interactions and followers, plus reach, impressions or views if you have them. Add a starting and ending follower count to see how much your following grew.

Try it

Likes / reactions

Comments / replies

Shares / reposts

Saves / bookmarks

Followers / subscribers

Views / reach / impressions (optional)

Rate by followers

Enter values

Rate by views

Optional

Followers at start

Followers at end

Follower growth

Not set

Rival IQ 2026 TikTok median by followers

2.01%

Rival IQ 2026 Instagram median by followers

0.30%

Rival IQ 2026 YouTube median by followers

0.21%

Rival IQ 2026 X median by followers

0.03%

Medians from Rival IQ (Quid), 2026 Social Media Industry Benchmark Report, checked 2026-10-30.

How it works

1
Enter likes, comments, shares and saves.
2
Add your followers, plus reach, impressions or views if you have them.
3
Read the rate by followers next to Rival IQ's 2026 medians, and the rate by views.
4
Enter your follower counts from the start and end of a period to get the growth rate.

Platform facts

Rival IQ calculates engagement rate by dividing total interactions by follower count.
Source: Rival IQ (Quid), 2026 Social Media Industry Benchmark Report (checked 2026-10-30)
Its 2026 sample is 150 companies picked at random from each of 18 industries.
Source: Rival IQ (Quid), 2026 Social Media Industry Benchmark Report (checked 2026-10-30)

Benchmarks

Metric	Value	Source	Checked
Rival IQ 2026 TikTok median by followers	2.01%	Rival IQ (Quid), 2026 Social Media Industry Benchmark Report	2026-10-30
Rival IQ 2026 Instagram median by followers	0.30%	Rival IQ (Quid), 2026 Social Media Industry Benchmark Report	2026-10-30
Rival IQ 2026 YouTube median by followers	0.21%	Rival IQ (Quid), 2026 Social Media Industry Benchmark Report	2026-10-30
Rival IQ 2026 X median by followers	0.03%	Rival IQ (Quid), 2026 Social Media Industry Benchmark Report	2026-10-30

FAQ

Followers, reach, impressions or views?: Followers let you compare with Rival IQ's medians. Reach and impressions show how the people who saw a post reacted. YouTube and TikTok creators often use views.
What is a good engagement rate?: Rival IQ's 2026 medians for brand accounts, by followers: TikTok 2.01%, Instagram 0.30%, YouTube 0.21%, X 0.03%. Compare within one network, since the medians differ so much.
How do I calculate follower growth rate?: Subtract the starting count from the ending count, divide by the starting count and multiply by 100. Going from 2,000 to 2,300 followers is 15% growth.
Is there a benchmark for follower growth?: We haven't found a named, dated study to cite, so the page compares you only with your own history.

Optional next step

Post to LinkedIn, X or YouTube from your AI agent

UniPost connects Claude, Cursor, Grok Bot or any MCP client to your LinkedIn profile, X and YouTube, so you can schedule posts from a chat. Your first 2 accounts are free.

See how it works Browse all free tools

Related tools

Also see Schedule posts from Claude

Sources

Rival IQ (Quid), 2026 Social Media Industry Benchmark Report (checked 2026-10-30)