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YouTube engagement rate calculator

Rival IQ's 2026 benchmark found a median YouTube engagement rate of 0.21% by followers for brand channels. Enter a video's likes and comments with your subscriber count, and add views for the per-view rate.

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Rate by followers

Enter values

Rate by views

Optional

Rival IQ 2026 YouTube median by followers

0.21%

Medians from Rival IQ (Quid), 2026 Social Media Industry Benchmark Report, checked 2026-10-30.

How it works

  1. 1

    Add likes and comments.

  2. 2

    Divide by subscribers to compare with the benchmark.

  3. 3

    Divide by views for the per-view rate.

  4. 4

    Compare with the 0.21% median.

Platform facts

Benchmarks

MetricValueSourceChecked
Rival IQ 2026 YouTube median by followers0.21%Rival IQ (Quid), 2026 Social Media Industry Benchmark Report2026-10-30

FAQ

What is a good engagement rate on YouTube?
Rival IQ's 2026 report put the median for brand channels at 0.21% by followers.
Why use views instead of subscribers?
Many YouTube views come from search and recommendations, not subscribers. The per-view rate shows how the people who watched reacted.
Do Shorts count?
Yes. Enter a Short's likes, comments and views the same way.

Optional next step

Schedule the upload from your agent

With UniPost connected, Claude, Cursor or Grok Bot can upload a video to your YouTube channel and set when it goes out. Your first 2 accounts are free.

Connect your agentBrowse all free tools

Related tools

Also see YouTube MCP server

Sources